(Feb 1, 2010) As sure as the sun rises, so Verichip keeps spawning and shape shifting to gain market acceptance as people from across the globe unite and reject the IBM seed-funded, Raytheon-manufactured Human Implantable microchip company.

To "mark' a new year, Verichip is now called PositiveID!. If you have followed this company's progress as we have and cited the damning evidence showcasing a causal link between microchipping and cancer⁴, Verichip is certainly not positive.

But in this world of semantics and double speak, no doubt a CEO meeting along with other top execs decided that throwing the word "Positive" in the title would make Alzheimer patients who get microchipped without their consent less hesitant as their sleeve was rolled up in the name of "wander protection'.

"Was that a needle?" asks the patient? "No! it was a mosquito bite, you have Alzheimer's, remember?"

What has changed in 2010?

Well, Verichip/PositiveID has a new marketing and media relations company! Just as all actors in Hollywood require an agent to handle their image as they enter the market, so Verichip/PositiveID has decided to do the same.